Privacy Policy

Your privacy is important to Pretty Panicked LLC (“Pretty Panicked”, “we” or “us”). This
describes the information practices of Pretty Panicked in connection with the Site and Services, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared. As described below, this statement applies to your interactions with the Site, Services, Platforms, and Programs, as well as other interactions with Pretty Panicked related to the Services. For capitalized terms not defined herein, please see the definitions provided in the Terms of Use.


Please carefully read this Privacy Policy as it may have changed since your last visit to the Site or
Platforms. Continued use of the Site or Services indicates your understanding and acceptance of any
changes made to this Privacy Policy and posted to the Site or Platforms. This Privacy Policy does not
cover the privacy practices of any third-party websites to which the Site may link.

Information we collect: This Privacy Policy applies to all information collected from Visitors and
Members by Pretty Panicked (or carefully selected third parties acting on our behalf), including personal information. Personal information is data that reasonably can be used to identify or describe an individual, such as your name, business affiliation, postal address, telephone number, or email address.

We collect personal information only when you voluntarily provide it to us. You do not need to provide
personal information to simply browse the Site. You will need to provide personal information to
purchase and use Services and to submit a Site Form, and you have the right to request that we delete
your personal information.

Pretty Panicked may collect your personal information when:
• you submit questions or comments to Pretty Panicked;
• you purchase Services;
• you register for Services or Programs;
• you use the Services;
• you use the Platforms;
• you participate in Programs;
• you subscribe to newsletters from Pretty Panicked;
• you request information or materials;
• you participate in surveys and evaluations;
• you participate in promotions, contests, or giveaways;
• you submit any information to Pretty Panicked; or
• you contact Pretty Panicked by any means using information available on the Site.

The types of personal information we collect may include (but are not limited to):

  • your first and last name;
  • your home, billing, or other physical address (including street name, city/town, state/province,
    postal code);
  • your email address;
  • your telephone number;
  • any other identifier that permits Pretty Panicked to make physical or online contact with you;
  • your financial information, including credit card account information.

Use of personal information: Pretty Panicked collects and uses your information, including your
personal information, to operate and improve the Site and Services, and to deliver the Services or carry
out the transactions you have requested. These uses may include providing you with more effective
customer service; making the Site or Services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services, and technologies; and displaying content and advertising that are customized to your interests and preferences.

We also use your personal information to communicate with you. We may send certain mandatory
service communications such as welcome letters, information updates, billing information, information
on technical service issues, and security announcements. Some Pretty Panicked services may send
periodic member letters that are considered part of the service. We may also contact you to inform you
of other products or services available from Pretty Panicked and its partners or affiliates.

Sharing of personal information: Pretty Panicked will not sell, rent, or lease your information, including
your personal information, to others. Pretty Panicked shares personal information with companies
working on our behalf. Except as described in this statement, we will not disclose your personal
information to third parties for their own marketing purposes unless you have provided consent.
In some cases, we use third parties to collect, use, analyze, and otherwise process information, including personal information, on our behalf.

This includes our use of certain products and services provided by third parties for the purposes of enabling certain features on the Site, such as Site Forms. This also includes our use of email marketing services, payment processors, and Platform Providers. For example, we use as Kajabi, LLC as a Platform Provider. Any information you share with Kajabi, LLC is subject to the Kajabi Privacy Policy . By submitting information through the Site or Platforms, you consent to us sharing your personal information with any third party that provides us with the products or services used to collect or otherwise processes information on our behalf.

We occasionally hire other companies to provide limited services on our behalf, such as handling the
processing and delivery of mailings, providing customer support, hosting websites, processing
transactions, or performing statistical analysis of our services. Such companies will be permitted to
obtain only the personal information they need to deliver the service. They are required to maintain the
confidentiality of the information and are prohibited from using it for any other purpose.

We may access or disclose your information, including your personal information, if we believe such
action is necessary to: (a) comply with the law or legal process served on Pretty Panicked; (b) protect
and defend the rights or property of Pretty Panicked (including the enforcement of our agreements); or
(c) act in urgent circumstances to protect the personal safety of users of our services or members of the public.

Your choices: Pretty Panicked provides a number of ways for you to “opt-out” of receiving additional
information from us, or having us provide your personal information to our partners. We may offer you
these choices at the time you give us your personal information.

If you do not wish to continue receiving certain marketing materials (e.g., email messages), you can opt-out of receiving these materials by following the unsubscribe instructions provided in the materials. This option does not apply to communications primarily for the purpose of administering orders, contracts, support, product safety warnings, software updates, or other administrative and transactional notices.

How to update your information: To update your Account Information or modify the contact
information you have provided to us, please email us at
Safeguarding your information: In order to protect your information, including your personal
information, from improper disclosure, Pretty Panicked uses commercially reasonable efforts to
maintain a secure operating environment to protect any information we collect. Browsers offer varying
degrees of security, particularly in regard to encryption. Even the same version of a browser can come
with different levels of encryption. Review your browser’s settings for more information. While we are
committed to protecting your privacy, please be aware that no transaction over the internet can be
completely secure.

Enforcement: Pretty Panicked regularly reviews its compliance with this Privacy Policy. Please feel free
to direct any questions or concerns regarding this statement or our treatment of personal information
by contacting us at the address indicated below.

Cookies and Browser Information: Pretty Panicked uses cookies for a variety of purposes. Cookies are
small text files placed on the hard drive of the Visitor’s device. Cookies are commonly used to track web activity and provide an enhanced experience when using the internet. Pretty Panicked may use cookies to collect non-personally identifiable information from Visitors. We use cookies to help us better understand Site usage in the aggregate so that we know what areas of the Site Visitors prefer. If you simply want to browse, you do not have to accept cookies from the Site. Most browsers are defaulted to accept and maintain cookies. If you do not want websites to be able to use cookies, you can alter the configuration of your browser to not accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. Third party vendors may use cookies to serve ads to you while you are using the Site based on your prior visits. These cookies are not tied to your personal information.

With or without cookies, the Site keeps track of usage data, such as the source address from which a
page request originates (i.e., your IP address, domain name), date and time of the page request, the
referring website (if any), and other parameters in the URL (e.g., search criteria). We use this data to better understand Site usage in the aggregate so that we know what areas of the Site Visitors prefer
(e.g., based on the number of visits to those areas). This information is stored in log files and is used for aggregated and statistical reporting. It is not attributed to you as an individual.

This Privacy Policy does not cover the collection of cookies from Platforms. Members should review the privacy policy of the Platform Provider to learn if and how they use cookies on Platforms.
Links to other websites: The Site and Platforms may provide links to third-party websites, such as those of our business partners, payment processors, and online advertisers. You should review their privacy policies to learn more about what, why, and how they collect and use personally identifiable

Questions or concerns: If you have questions or concerns regarding this statement, you should first
contact Pretty Panicked is currently receiving mail at:

PO Box 838
Marblehead, MA 01945

Changes to this Privacy Policy: Pretty Panicked reserves the right to change this Privacy Policy from
time to time. If we do make changes, the revised Privacy Policy will be posted on the Site.

SPECIFIC PROVISIONS FOR CALIFORNIA RESIDENTS: This section of the Privacy Policy applies only to
individuals who reside in California. The California Consumer Privacy Act of 2018, as amended and
supplemented by the California Privacy Rights Act of 2020 (collectively the “CA Privacy Laws”) provide
additional rights to know, delete and opt out, and requires businesses collecting or disclosing Personal
Information to provide notices and means to exercise rights. For purposes of this section, “Personal
Information” has the definition set forth in the CA Privacy Laws.

California Notice of Collection: We or our service providers have collected the following categories of
information enumerated in the CA Privacy Laws in connection with the Site or Services:

  • First and last name, home, billing or other physical address (including street name, city/town,
    state/province, postal code, and country of origin), e-mail address, and telephone number, to
    the extent you are interacting with our Site;
  • Information, services and products considered, accepted, rejected and other use data;
  • Any other identifier that permits Pretty Panicked to make physical or online contact with you;
  • Internet activity, including history of visiting and interacting with the Site, browser type, browser
    language and other information collected automatically; and
  • Any other information you have chosen to provide to us through the Site.

Pretty Panicked does not generally sell information as the term “sell” is traditionally understood.
However, to the extent “sale” under the CA Privacy Laws would be interpreted to include any of the
activities described in the “Sharing of Your Personal Information” section, we will comply with applicable law as to such activity.

Right to Know and Delete: If you are a California resident, you have the right to delete Personal
Information we have collected about you and you have the right to know certain information about our
data practices. In particular, you have the right to request the following:

  • Categories of Personal Information we have collected about you;
  • Categories of sources from which the Personal Information was collected;
  • Categories of Personal Information about you we disclosed for a business purpose or sold;
  • Categories of third parties to whom the Personal Information was sold or disclosed for a
    business purpose;
  • Business or commercial purpose for collecting or selling the Personal Information; and
  • Specific pieces of Personal Information we have collected about you.

To exercise any of these rights, please submit a request to us at In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within ten (10) days. We may require specific information from you to help us verify your identity and process your request. Please note that, in many instances, Pretty Panicked does not collect types of information that enable us to identify you. As such, if we do not have information that permits us to verify your identity, we may deny your requests to know or delete. A request for access can be made by you only twice within a twelve (12) month period.

Right to Opt Out: Under the CA Privacy Laws, you have the right to opt out of the sale of your Personal Information to third parties at any time. Pretty Panicked does not “sell” your Personal Information as it is currently defined under the CA Privacy Laws. You may contact us by emailing us at if you have any questions or concerns.

Authorized Agent: You can designate an authorized agent to submit requests on your behalf. However,
we will require written proof of the agent’s permission to do so and verify your identity directly.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the
exercise of any your rights.

California Do-Not-Track Notice: We do not track our Visitors or Members over time and across third
party websites and therefore do not respond to Do Not Track (DNT) signals.

NOTICE TO INTERNATIONAL RESIDENTS: Pretty Panicked is established in the United States. The Site
and Services are primarily operated and managed on servers located and operated within the United
States. In order to register for Services, or to actually use the Services, you may be sending your
personal information outside of the country where you reside or are located, including to the United
States. Accordingly, if you reside or are located outside of the United States, your personal information
may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred.

Pretty Panicked is established in the United States and has operations and service providers in the
United States and throughout the world. As such, we and our service providers may transfer your
personal information to, or access it in, jurisdictions that may not provide levels of data protection
equivalent to those in your country of residence. By using our Site or Services, or otherwise interacting
with us, regardless of where you live or where you provide information to us, you consent to our use
and our service providers’ use of your personal information worldwide and to the transfer of your
personal information to countries outside of your country of residence, including the United States. In
certain circumstances, courts, regulatory agencies, law enforcement agencies, or security authorities in
those other countries may be entitled to access your personal information.

Pretty Panicked is aware of the July 16, 2020 ruling by the European Court of Justice invalidating the EU-
US Privacy Shield Framework. Accordingly, Pretty Panicked will take adequate measures designed to
protect the transfer of personal information of individuals in the European Economic Area (EU Member
States, Iceland, Liechtenstein and Norway) (“EEA”), such as relying on the European Commission-
approved Standard Contractual Clauses (“EU SCCs”) as a legal mechanism for such transfer, or other
adequate transfer mechanism as required under relevant data protection laws, as well as additional
safeguards, where appropriate. A copy of these clauses may be obtained by contacting us at the email
address listed below.

For transfers to or from the United Kingdom (“UK”), we make use of the EU SCCs, as modified by the
UK’s International Data Transfer Addendum (collectively the “UK SCCs”).

For individuals located in the EEA or the UK, the term “personal information,” as used in this section, is equivalent to “personal data” under applicable European and UK data protection legislation. If you are located in the EEA, the UK, or Switzerland, you have certain rights and protections under applicable law regarding the processing of your personal information, as defined by the General Data Protection Regulation (“GDPR”), and this section applies to you.

Legal Basis for Processing
When we process your personal information, we will do so in reliance on the following lawful bases:

  • To perform our responsibilities under our contract with you (e.g., providing the services you
  • When we have a legitimate interest in processing your personal information to operate our
    business or protect our interests (e.g., to provide, maintain, and improve our services, conduct
    data analytics, and communicate with you).
  • To comply with our legal obligations (e.g., to maintain a record of your consents and track those
    who have opted out of non-administrative communications).
  • When we have your consent to do so (e.g., when you opt in to receive non-administrative communications from us). When consent is the legal basis for our processing your personal information, you may withdraw such consent at any time.

Data Retention
We store personal information associated with your Account for as long as your account remains active. If you close your Account, we will delete your Account Information within thirty (30) days, unless reasonably necessary to comply with our legal, regulatory, or other compliance obligations. We store other data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance

Your Rights
For users in the European Union, according to the GDPR, you have the following statutory rights:

  • Information. At the point where personal information is collected from the data subject, as
    defined by the GDPR, or obtained from another source, there is a requirement to inform the
    data subject about our use of that personal information and the rights of data subjects over it.
    Compliance with this right is provided within this Privacy Policy.
  • Access. You have the right to obtain confirmation as to whether or not personal information
    concerning you is being processed, and, where that is the case, all necessary information to
    make the process transparent. You also have the right to obtain a copy of your personal
    information being processed.
  • Rectification. You have the right to require rectification of inaccurate data about you.
  • Erasure. You have the right to ask for the deletion of your data in certain circumstances.
  • Restrict processing. You have the right to restrict processing of data under certain specified
  • Data portability. You have the right to request for the receipt or the transfer to another
    organization, in a machine-readable form, of your personal information.
  • Object to processing. You have the right to ask us to stop using all or some of your personal
    information under certain specified circumstances.
  • Right to withdraw consent. When you have given your explicit consent for the processing of
    your data, you can withdraw it at any time without justification. The withdrawal of consent will
    not affect the lawfulness of processing based on consent before its withdrawal.
    If would like to exercise your rights, please let us know by sending an email at You also have the right to lodge a complaint with your local Data Protection Authority or to the Data Protection Authority where the alleged infringement took place.

This Privacy Policy was last amended February 2, 2023.